Medic&Yugo's method of creating user-generated news and advertising has sparked an IP bidding war between media companies AOL, News Corporation and Axel Springer.

 

Today we publish a background paper and the first of several YouSay concept papers leaked to this website by an insider [ … ]

From the stable of such erudite classics as 16 and Pregnant, Bully Beatdown and Jackass comes The Big O, the first ever reality show to turn a mobile app into a Facebook battleground and global sensation.

 

MTV is seeking entrepreneur contestants for a 12-episode season that will fol [ … ]

One of the world's leading condom brands is poised to launch a "Virtual Condom" that will protect your face from OrgasmProfile, the web and smartphone app that manipulates anyone's Facebook profile into a video of their orgasm face.

See the video at http://OrgasmProfile.com.

OrgasmProfile is a web and smartphone app that enables you to manipulate images of people's faces into 70s p-rn style videos (and sound) of their orgasm faces.

Watch the video at http://OrgasmProfile.com. 

Last week we announced "Toyota Enemy", a reputation management strategy we designed to protect the Japanese carmaker's brand from future attacks. Now we'll show you how Medic&Yugo's "Attack Alive" methodology can be leveraged to protect any brand at risk of a reputation crisis. The meth [ … ]

After 25 years of hosting the most successful talk show on US television, Oprah Winfrey is winding down the talk to wind up her fledgling Oprah Winfrey Network (OWN). Couch-bound into a single hour of television no more, Oprah is now enjoying the myriad possibilities a 24-hour [ … ]

Circa 1992, Julian Assange loved eating Kit Kats above a Carlton North shop front in Melbourne. His Melbourne secret is his weakness for anything that's crispy on the inside. Since then Julian has, as we explained last week, evolved from a geek with a sharp and chocolaty tongue [ … ]

As millions of football fans look forward to the Euro 2012 finals in Poland and Ukraine, one of the tournament's major sponsors is already preparing its hip pocket assault on lovers of the beautiful game. Adidas, the German sportswear manufacturer, is set to exploit next year's footb [ … ]

As the European Union tackles the sovereign debt crisis meandering through the euro zone periphery, the country that started it all has now had plenty of time to consider its own debt-laden future.
Greece's debt burden is set to peak at 165% of GDP by 2015 unless, of course, its governm [ … ]

To the senior executives, diplomats and aspiring powerbrokers that drive them, Audi cars are the vehicular embodiment of status, power and prestige. The considerable cost of the German export has made sure of that.    It's a special feeling getting behind the wheel of an Audi, due in [ … ]